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Thoughtful comparisons can make all the difference for your audience. For example, the threat of Ebola in the U.S. seems scary until you compare it to drunk drivers, who killed 12,000 in the U.S. in 2014. Ebola killed two.
It's been a very eventful few weeks when it comes to the conversation on vaccines. California enacted one of the nation's toughest vaccination laws, and a new national survey out this week suggests the past year's measles and pertussis outbreaks have changed many parents' attitudes towards vaccines.
The privilege that has allowed parents to refuse immunizations for their kids stems not from economic or educational status — it springs from the privilege of not having seen the horrific diseases that ravaged U.S. children just two generations ago, and continue to do so worldwide.
SF Chronicle health reporter Erin Allday really didn't want to cover an appearance by the discredited scientist Andrew Wakefield, but her editors sent her anyway. Here she shares how she approached the assignment, dodged the topic's potential pitfalls, and ended up with a well-received A1 story.
A leading researcher on the ways in which doctors talk to parents about vaccines has a new suggestion for how we might boost immunization rates. Drawing on the theory of nudges, Dr. Douglas Opel suggests parents should have to "opt-out" of vaccinating their kids rather than "opt-in."
One of the silver linings of the ongoing measles outbreak has been the attention it's placed on the controversial practice of vaccine exemptions. Smart, surprising coverage of Mississippi's tough policy on these exemptions shows why they matter, and how states differ.
A new review published this week marshals further evidence that childhood vaccines are not associated with autism or leukemia. Meanwhile, pertussis and measles outbreaks have been on the rise, partly owing to parents choosing to not have their kids vaccinated.
While the CDC declared measles 'eliminated' in 2000, California is seeing an unusually high number of measles infections so far this year. And of the state’s 56 reported cases to date, one county has more than a third of them.
Raj Kumari lost vision in her right eye due to measles. She was never vaccinated for the disease.

A safe shingles vaccine, irrational hospital charges, insurance attempts to circumvent court ruling, a rapidly dwindingling Medicare fund and more from our Daily Briefing.

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