Skip to main content.

TV networks' drug ad dependency: who's the stooge?

TV networks' drug ad dependency: who's the stooge?

Picture of Gary Schwitzer

Last week, Steven Brill asked on the Columbia Journalism Review website, "Are Diane Sawyer, Scott Pelley and Brian Williams hooked on Cymbalta?" Excerpt:

"Every time I suffer through the (simultaneously timed) commercial breaks on one of the network evening news shows I wish I could read a story about prescription drug advertising on television. I'll bet these ads now account for two-thirds or more of revenues for the network news shows, whose viewer demographics are apparently perfect targets for drugs directed at older people with erectile dysfunction, withering bones, dry eyes, insomnia, lung malfunction (as illustrated by an elephant sitting on some guy's chest), incontinence, and whatever it is that is cured by something called Cymbalta, whose ads I think I saw on all three shows the other night.

To what extent does the federal government's decision to allow, beginning in the mid-1990s, such direct-to-consumer ads keep these once-revered nightly news shows afloat?"

This week, I learned that CBS apparently rejected an ad promoting the new movie, "The Three Stooges," because it "makes light of prescription drug ads." Read more on John Mack's Pharma Marketing Blog and links therein. Click here to see the ad in question.

From official website of The Three Stooges - The Movie

From the official website of The Three Stooges - The Movie

Leave A Comment

Announcements

Instability and the prospect of sharp premium increases are roiling health exchanges across the country. This webinar will put the latest news developments in context, discuss the ways in which GOP plans may impact the health exchange markets, and offer advice for reporters covering this story in their region. Sign up here!

CONNECT WITH THE COMMUNITY

Member Activities

Giles Bruce has shared a fellowship project

Read it.

jorge botello's profile has been updated

Connect with jorge botello

Anna Romano has shared a blog post

Read it.

Erica Montes's profile has been updated

Connect with Erica Montes

Ryan White has shared a blog post

Read it.
More Member Activities

Follow Us

Facebook


Twitter

CHJ Icon
ReportingHealth