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breast cancer

Picture of William Heisel

Health writers can help readers understand that less treatment sometimes makes the most sense.

Picture of Amy Hansen

When it comes to health issues, the southeastern corner of Virginia usually is pretty average. That’s why I was surprised to discover a report that showed a city in my readership area has the highest cancer mortality rate in the state.

Picture of Amy Hansen

When it comes to health issues, the southeastern corner of Virginia usually is pretty average. That’s why I was surprised to discover a report that showed a city in my readership area has the highest cancer mortality rate in the state.

Picture of William Heisel

When a new car comes on the market, car writers rush to drive, dissect, and describe in detail all the ways it will make your life better or worse. If health writers could learn to think more like car writers in this regard, health consumers would be much better informed.

Picture of Barbara Feder Ostrov

We're savvier than ever about "pinkwashing," the practice of using breast cancer awareness messages to sell consumer goods. So are PR and marketing pros rethinking their addiction to pink? Not necessarily.

Picture of AnneMarie Ciccarella

Breast cancer has simultaneously become the poster child of all cause marketing and the bully of all diseases. What do we have to show for decades of awareness campaigns and billions of dollars? Frankly, not that much.

Picture of Laura Newman

Dense breasts are common among women in their forties, the exact same demographic for whom mammography guidelines have been hotly contested. Now, some advocates are pressing for right-to-know laws and want access to additional imaging. Will this best serve women?

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